Quotes about Marketing

For example, if we own a house-painting business, our customer's external problem might be an unsightly home. The internal problem, however, may involve a sense of embarrassment about having the ugliest home on the street. Knowing this, our marketing could offer "Paint That Will Make Your Neighbors Jealous".

Each step of the plan should have a few words that discuss the benefits for the customer.

You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

Brands that position themselves as heroes unknowingly compete with their potential customers. Every human being wakes up each morning and sees the world through the lens of a protagonist. Regardless, the world revolves around us.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

Rick decided to publish it himself. To promote the book, he took a booth at a regional

After all, no one is comfortable being told that he or she is a sinner. In our marketing-oriented churches, making people comfortable and happy can easily become the primary thing.

I am, in fact, a candle salesperson's worst nightmare - or dream come true, depending on the salesperson.