Quotes about Marketing

When I say, "one obvious button," I don't mean "only one button," but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page.

The Guide. The section of the website in which you introduce yourself as the brand or person who can solve your customer's problem.

It bears repeating. The more we talk about the problems our customers experience, the more interest they will have in our brand.

Advertisers personify the problems their customers face in order to capture their imagination and give their frustrations a focal point.

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

The next phase of your marketing should enlighten them about how your products work to solve their problems.

Branding affects how a customer feels about your brand, while marketing communicates a specific offer.

Branding concerns itself with fonts and colors and design.

If we want to connect with customers, we have to stop blasting them with noise.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

The one final thing a sales funnel needs to do is help your customers to memorize your offer.

Because it is so scatterbrained and has absolutely no charts and graphs, I'm actually quite surprised the Bible sells.