Quotes about Marketing

great marketing is the generous and audacious work of saying, "I see a better alternative; come with me.

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned this the hard way). Most of all, marketing influences markets.

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

The spider looks for the merchant who doesn't advertise so he can spin a web across his door and lead a life of undisturbed peace.

I'm getting quite expert at marketing. It's better fun than flirting, concluded Phil gravely. Everything is going up scandalously, sighed Stella. Never mind. Thank goodness air and salvation are still free, said Aunt Jamesina.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The Machiavelli of the 20th century will be an advertising man, his Prince , a textbook of the art and science of fooling all the people all the time.

I can't promote makeup on Instagram if I don't believe in the product.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

There is no such thing as a permanent advertising success.