Quotes about Marketing

Marketing is the generous act of helping someone solve a problem. Their problem.

marketers have turned advertising into an interactive process. Using relationships and frequency and permission

The mistake that's so easy to make is to get greedy as you choose your hive, to say, "this product is for everyone" or "anyone can benefit from this idea." Well, there are seven billion people on the planet, so it's unlikely your comment is correct; even if it is, there's little chance that a virus would spread across a hive that big.

Low price is the last refuge of a marketer who has run out of generous ideas.

The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.

Have you ever heard of Gmail? Ever used it? If so, it's not because Gmail ran a lot of TV ads (they didn't). It's because the manifesto of free email got to you.

Make things better. It's entirely possible that the thing you are marketing satisfies no real demand.

Empathy is at the heart of marketing People don't believe what you believe. They don't know what you know. They don't want what you want. It's true, but we'd rather not accept this. Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours. Everyone has noise in their heads.

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.

Your best customers become your new salespeople.

Marketerii nu realizeaz? lucruri mediocre pentru oameni mediocri. Ei determin? schimb?ri, ?i asta prin normalizarea unor comportamente noi.

Customer development is the act of gaining traction with customers, of finding a fit between what you make and what they want. This traction is worth far more than fancy technology or expensive marketing.