The more informative your advertising, the more persuasive it will be.
- David Ogilvy
At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.
- Patrick Lencioni
You need stars to create the buzz and bring audiences to the cinemas.
- Gautham Menon
Sales Cure All. Know how your company will make money and how you will actually make sales.
- Mark Cuban
If you use your money to create exceptional products and services, you won't need to spend it on advertising.
- Seth Godin
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.