Quotes about Marketing
Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.
- Donald Miller
Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
- Donald Miller
The key to marketing—and sales for that matter—is to invite the customer on a journey at the pace of a natural, healthy relationship.
- Donald Miller
You should have an email campaign for every product you sell. Likely your salespeople should be interacting with clients at various stages of an email campaign.
- Donald Miller
The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.
- Donald Miller
What most brands miss, however, is that there are three levels of problems a customer encounters.
- Donald Miller
Just use the words from your BrandScript to populate your sales funnel.
- Donald Miller
Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.
- Donald Miller
In your marketing copy, don't be cute, be clear.
- Donald Miller
STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.
- Donald Miller
Customers make buying decisions not based on what we say but on what they hear.
- Donald Miller
If you have a clear message and no sales funnel, your business will not grow.
- Donald Miller