Quotes about Communication

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.

In your marketing copy, don't be cute, be clear.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

Customers make buying decisions not based on what we say but on what they hear.

If you have a clear message and no sales funnel, your business will not grow.

For instance, if step one in the plan is to "set up a call," what benefits will they receive from that call? Will it save them time, will they find out if they're a good fit, will they get information they currently don't have?

Nobody will listen to you unless they sense that you like them. If a person senses that you do not like them, that you do not approve of their existence, then your religion and your political ideas will all seem wrong to them. If they sense that you like them, then they are open to what you have to say.

Each step of the plan should have a few words that discuss the benefits for the customer.

For a long time, I thought I was good at relationships because I was charming.