Quotes about Communication

Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.

If you quote a poem in a sermon today, some people think you are being mushy, but if you quoted one back in the day, people would have felt you were getting to the core of an idea, to the real, whole truth of it.

You should have an email campaign for every product you sell. Likely your salespeople should be interacting with clients at various stages of an email campaign.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

Unless we identify something our customer wants, they will never feel invited into the story we are telling.

A Sales Funnel Controls the Pace of the Relationship In a relationship, you talk about things on a fourth or fifth date you might never talk about on a first date.

Just use the words from your BrandScript to populate your sales funnel.

Example from the StoryBrand one-liner: Most business leaders struggle to talk about what they do, so we've created a communication framework that helps people clarify their message. When you clarify your message, word starts to spread about your company and your business grows.

Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.