Quotes about Communication
Stew Friedman at the Wharton School puts it, defining a "compelling image of an achievable future,"1 leaders captivate the imaginations of their audiences.
— Donald Miller
The next phase of your marketing should enlighten them about how your products work to solve their problems.
— Donald Miller
Branding affects how a customer feels about your brand, while marketing communicates a specific offer.
— Donald Miller
You should enlighten your customers about how your product works to solve their problem.
— Donald Miller
If we want to connect with customers, we have to stop blasting them with noise.
— Donald Miller
Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.
— Donald Miller
When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data.
— Donald Miller
Perhaps if we stop reducing the text to formulas for personal growth, we can read it as stories of imperfect humans having relations with a perfect God and come to understand the obvious message He is communicating to mankind.
— Donald Miller
When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.
— Donald Miller
Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.
— Donald Miller
They will respect you for being honest. Having a "buy now" or "schedule a call" button on your website makes sure they always understand the kind of relationship you are inviting them into.
— Donald Miller
Rushed relationships are not healthy.
— Donald Miller