Quotes about Communication

In order to ease our customers' concerns, we need to place large stones in that creek. When we identify the stones our customers can step on to get across the creek, we remove much of the risk and increase their comfort level about doing business with us. It's as though we're saying, "First, step here. See, it's easy. Then step here, then here, and then you'll be on the other side, and your problem will be resolved.

You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

Inevitably, whoever designs our website is more concerned with colors, images, and "feel" than they are with the words we are using.

The explanatory paragraph is a great way to accomplish both.

the ideas and experiences we exchange with others grow into us like vines and reveal themselves in our mannerisms and language and outlook on life. If you want to make a sad person happy, start by planting them in a community of optimists.

When we don't ask clearly for the sale, the customer senses weakness.

The most powerful tool we can use to organize information so people don't have to burn very many calories is story.

Paul paused again, and then he opened up. He confirmed that, indeed, the defining characteristic of their family was honesty and vulnerability. "There are no shadows in our family," Paul said. "We don't hide anything. But that's a tough place to get to. It takes work and it's painful.

In business, cooperation is essential to success.

Fear not because your prayer is stammering, your words feeble, and your language poor. Jesus can understand you.

The very animals whose smell is most offensive to us have no idea that they are offensive, and are not offensive to one another.