Quotes about Engagement

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

We aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

The explanatory paragraph is a great way to accomplish both.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

The most powerful tool we can use to organize information so people don't have to burn very many calories is story.

The man who is content to sit ignorantly by his own fireside, wrapped up in his own private affairs, and has no public eye for what is going on in the Church and the world, is a miserable patriot, and a poor style of Christian. Next to our Bibles and our own hearts, our Lord would have us study our own times.

Anything is better than apathy, stagnation, deadness, and indifference.

The old man woke up at once. "Ay, ay!" cried Whitefield, fixing his eyes on him, "I have waked you up, have I? I meant to do it. I am not come here to preach to stocks and stones: I have come to you in the name of the Lord God of Hosts, and I must, and will, have an audience.

The most miserable creature on earth is the man who has nothing to do. Work for the hands or work for the mind is absolutely essential to human happiness.

I seldom think of politics more than eighteen hours a day.

There is but one way for a president to deal with Congress, and that is continuously, incessantly, and without interruption. If it is really going to work, the relationship has got to be almost incestuous.