Quotes about Engagement
By talking about the problems our customers face, we deepen their interest in everything we offer.
- Donald Miller
Stew Friedman at the Wharton School puts it, defining a "compelling image of an achievable future,"1 leaders captivate the imaginations of their audiences.
- Donald Miller
Now that you've established the first three sections as a positive, negative, and then positive movement in the story, your customers are likely hooked.
- Donald Miller
If we want to connect with customers, we have to stop blasting them with noise.
- Donald Miller
People want to be involved in a story that is larger than themselves.
- Donald Miller
Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.
- Donald Miller
Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.
- Donald Miller
When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data.
- Donald Miller
The one final thing a sales funnel needs to do is help your customers to memorize your offer.
- Donald Miller
What was most important would have been love, the severe desire for the child, not to succeed, but to fearlessly engage in a world in which love is so fearfully exchanged.
- Donald Miller
Storybrand Principle Five: Customers do not take action unless they are challenged to take action.
- Donald Miller
Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
- Donald Miller