Quotes about Engagement

What can I say to get others involved around the table? How can I draw them in?

Questions + Listening = Quality Conversation. Quality Conversation = Quality Leadership.

Teams always reflect their leaders. And never forget that good communication is never one-way. It should not be top-down or dictatorial. The best leaders listen, invite, and then encourage participation.

Most people want to feel a part of the experience

As a communicator, I spend a good portion of my days sharing stories. People don't care a lot about cold facts. They don't want to look at pie charts. They want excitement. They like drama. They care about pictures. They want to laugh. They want to see and feel what happened. Statistics don't inspire people to do great things. Stories do!

You can't stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.

Friendship is a very taxing and arduous form of leisure activity.

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.

This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don't care. Why? Because that information isn't helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind our cul-de-sac. So what do customers do when we blast a bunch of noise

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

When I say, "one obvious button," I don't mean "only one button," but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page.

It bears repeating. The more we talk about the problems our customers experience, the more interest they will have in our brand.