Quotes about Impact

Article that said in the next five years we will become a conglomerate of the people we hang out with. The article went so far as to say relationships were a greater predictor of who we will become than exercise, diet, or media consumption.

Those who realize the epic story of life is not about them but actually about the people around them somehow win in the end.

We must show people the cost of not doing business with us.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.

What if the story of our lives is less about what we build and more about who we build up?

The explanatory paragraph is a great way to accomplish both.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

The most powerful tool we can use to organize information so people don't have to burn very many calories is story.

The day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.