Quotes about Impact

If you flatter somebody it will go to their heads. If you love them it will go to their hearts.

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

If somebody buys what you offer, how will it make their lives better?

Now that you've established the first three sections as a positive, negative, and then positive movement in the story, your customers are likely hooked.

Not having a clear call to action is the equivalent of telling customers you don't really believe in your product and don't think that product can solve their problems and change their lives.

If we want to connect with customers, we have to stop blasting them with noise.

I wondered if when we take Christian theology out of the context of its narrative, when we ignore the poetry in which it is presented, when we turn it into formulas to help us achieve the American dream, we lose its meaning entirely, and the ideas become fodder for the head but have no impact on the way we live our lives or think about God. This is, perhaps, why people are so hostile toward religion.

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

A good story takes a series of random events and distills them into the essence of what really matters.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data.

Because it is so scatterbrained and has absolutely no charts and graphs, I'm actually quite surprised the Bible sells.

It is when people do not allow God to show up through them, she realized, that the world collapses in on itself.