Quotes about Change

You don't have to like change to take advantage of it.

Change is the first sign of risk.

Those who fear risk also begin to fear movement of any kind.

The act of trying to guarantee the success of an innovation is almost certain to make it less likely that it will succeed.

if we canceled the shuttle, we'd create an urgent need for a replacement. The lack of a way to get to space would force us to invent a new, better, cheaper alternative.

Sooner or later, each of us becomes (for a while) the kind of person who believes in the reptile people that control the earth. We're seeking our own little pocket of uniqueness.

Make things better. It's entirely possible that the thing you are marketing satisfies no real demand.

It's not time," "Take it easy," "Wait and see," "It's someone else's turn"—none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

Marketerii nu realizeaz? lucruri mediocre pentru oameni mediocri. Ei determin? schimb?ri, ?i asta prin normalizarea unor comportamente noi.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

You have the freedom to change how you spend your day. You can outsource the tasks and find the guts to do emotional labor instead. You can go out on a limb and do what others aren't doing. The most frustrated marketers I know are the ones who take it as a given that because they are in industry x, they have no freedom. And so real estate brokers hustle for listings and do precisely what the other brokers do.

Things that grow don't grow forever—but that's okay, because the experiences we collect stick with us, and we get to take those experiences wherever we go.