Quotes about Feedback

Life is an echo. What you send out, you get back. What you give, you get.

You have to test your ideas in a public forum.

I was talking to my publisher, Jamie Ceretta, who's one of my closest confidants and allies when I'm working on new music. I feel like I can always count on his judgement because he'll tell me if he doesn't like something. It's sometimes hard to get people to tell you if they don't like something.

If you want to know the truth about what you've built, you have to ship it. You can test, you can brainstorm, you can argue, you can survey, but only shipping will tell you whether you're going to sink or swim.

We don't want reactions. We don't want first impressions. We don't want knee-jerks. We want considered feedback. Read it over. Read it twice, three times even. Sleep on it. Take your time to gather and present your thoughts—just like the person who pitched the original idea took their time to gather and present theirs.

How should you keep track of what customers want? Don't. Listen, but then forget what people said. Seriously. There's no need for a spreadsheet, database, or filing system. The requests that really matter are the ones you'll hear over and over. After a while, you won't be able to forget them. Your customers will be your memory. They'll keep reminding you. They'll show you which things you truly need to worry about.

Making a few vocal customers happy isn't worth it if it ruins the product for everyone else.

A lot of companies have a similar front-of-house/back-of-house split. The people who make the product work in the "kitchen" while support handles the customers. Unfortunately, that means the product's chefs never get to directly hear what customers are saying. Too bad. Listening to customers is the best way to get in tune with a product's strengths and weaknesses.

I read every single comment that comes in.

When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.

It's a lot more fun being a critic than being the one criticized.

While we would love to have no criticism, probably if we had no critique, we wouldn't be doing anything meaningful.