Quotes about Innovation

Bloggers around the world are discovering that it's cheaper and faster and more effective to build their own media channels than it is to waste time arguing with the old ones.

The act of trying to guarantee the success of an innovation is almost certain to make it less likely that it will succeed.

if we canceled the shuttle, we'd create an urgent need for a replacement. The lack of a way to get to space would force us to invent a new, better, cheaper alternative.

Make things better. It's entirely possible that the thing you are marketing satisfies no real demand.

It's not time," "Take it easy," "Wait and see," "It's someone else's turn"—none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

Recent research estimates that 40 percent of the workforce has a job that requires innovation, human interaction, and decision making. And for each of these people, every day exposes them to the feeling of being a fraud. Of course you're not sure it's going to work. How could you be?

Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when we are lucky enough to cocreate with people who care.

students today are educated collecting dots. Almost none of it spent teaching them the skills necessary to connect dots. The magic of connecting dots is that once you learn the techniques, the dots can change but you'll still be good at connecting them.

If you tell your competition your tactics, they'll steal them and it will cost you. But if you tell them your strategy, it won't matter. Because they don't have the guts or the persistence to turn your strategy into their strategy.

Marketerii nu realizeaz? lucruri mediocre pentru oameni mediocri. Ei determin? schimb?ri, ?i asta prin normalizarea unor comportamente noi.

Sergey Brin, cofounder of Google, told me, "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.

Theodore Levitt famously said, "People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole." The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes.