Quotes about Innovation

You don't have to like change to take advantage of it.

There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.

The easier it is to quantify, the less it's worth.

Low price is the last refuge of a marketer who has run out of generous ideas.

If you seek to become indispensable, a similar question is worth asking: "Where do you put the fear?" What separates a linchpin from an ordinary person is the answer to this question.

Change is the first sign of risk.

Bloggers around the world are discovering that it's cheaper and faster and more effective to build their own media channels than it is to waste time arguing with the old ones.

The act of trying to guarantee the success of an innovation is almost certain to make it less likely that it will succeed.

if we canceled the shuttle, we'd create an urgent need for a replacement. The lack of a way to get to space would force us to invent a new, better, cheaper alternative.

Make things better. It's entirely possible that the thing you are marketing satisfies no real demand.

It's not time," "Take it easy," "Wait and see," "It's someone else's turn"—none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

Recent research estimates that 40 percent of the workforce has a job that requires innovation, human interaction, and decision making. And for each of these people, every day exposes them to the feeling of being a fraud. Of course you're not sure it's going to work. How could you be?