It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad.

Advertising is the most potent influence in adapting and changing the habits and modes of life affecting what we eat, what we wear, and the work and play of a whole nation.

The achievements which society rewards are won at the cost of diminution of personality

We meet ourselves time and again in a thousand disguises on the path of life.

CG Jung:Thoughts grow in me like a forest, populated by many different animals. But man is domineering in his thinking, and therefore he kills the pleasure of the forest and that of the wild animals. Man is violent in his desire, and he himself becomes a darker forest and a sickened forest animal. Just as I have freedom in the world, I also have freedom in my thoughts. Freedom is conditional.

No one should deny the danger of the descent, but it can be risked. No one need risk it, but it is certain that someone will. And let those who go down the sunset way do so with open eyes, for it is a sacrifice which daunts even the gods. Yet every descent is followed by an ascent; the vanishing shapes are shaped anew, and a truth is valid in the end only if it suffers change and bears new witness in new images, in new tongues, like a new wine that is put into new bottles.

Whoever looks from inside knows that everything is new.

There is only one way and that is your way. There is only one salvation and that is your salvation...What is to come will be created in you and from you. Hence look into yourself. Do not compare. Do not measure. No other way is like yours...You must fulfill the way that is in you.

In fact it seems to me as if that alienation which so long separated me from the world has become transferred into my own inner world, and has revealed to me an unexpected unfamiliarity with myself.

The psyche's attachment to the brain, i.e., its space-time limitation, is no longer as self-evident and incontrovertible as we have hitherto been led to believe. … It is not only permissible to doubt the absolute validity of space-time perception; it is, in view of the available facts, even imperative to do so.

Man in the mass sinks unconsciously to an inferior moral and intellectual level, to that level which is always there, below the threshold of consciousness, ready to break forth as soon as it is activated by the formation of a mass. ... Since nobody is capable of recognizing just where and how much he himself is possessed and unconscious, he simply projects his own condition upon his neighbor, and thus it becomes a sacred duty to have the biggest guns and the most poisonous gas.

In this way he slips imperceptibly into a purely conceptual world where the products of his conscious activity progressively take the place of reality.