People don't function like machines. They have feelings. They think. They have problems, hopes, and dreams. Though people can be managed, they would much rather be led. And when they are led, they perform at a much higher level.

If you don't know how to add to others, then you probably subtract by default.

Maturity is the ability to see and act on behalf of others.

How does a person become productive? Find your strength and then find someone who needs your strength.

Produce second-mile followers. If you go out of your way to care about others and help them, then they will go out of their way to help you when you ask them to.

Anytime a relationship is unequal, it cannot last—whether you are giving more than you get or getting more than you deserve.

If your dream only includes you, it's too small.

What goes on in the other person's soul is none of your business. All you're responsible for is your soul, nobody else's.

But the reality is people want to work for more than just money. They want to work to build and sustain a community they love. As we shared our personal dreams with each other, my work was no longer about me reaching my goals, it was about me contributing to a team in which we'd all tied our dreams together.

Advertisers personify the problems their customers face in order to capture their imagination and give their frustrations a focal point.

By talking about the problems our customers face, we deepen their interest in everything we offer.

If somebody buys what you offer, how will it make their lives better?