We are interested in others when they are interested in us.

The only way I can get you to do anything is by giving you what you want.

A person's toothache means more to that person than a famine in China which kills a million people. A boil on one's neck interests one more than forty earthquakes in Africa. Think of that the next time you start a conversation.

If there is any one secret of success," said Henry Ford, "it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own.

To be interesting, be interested. Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their accomplishments.

If we want to make friends, let's put ourselves out to do things for other people — things that require time, energy, unselfishness and thoughtfulness.

Be sympathetic with the other person's ideas and desires.

PRINCIPLE 8 Try honestly to see things from the other person's point of view. PRINCIPLE 9 Be sympathetic with the other person's ideas and desires. PRINCIPLE 10 Appeal to the nobler motives. PRINCIPLE 11 Dramatize your ideas. PRINCIPLE 12 Throw down a challenge.

The only way on earth to influence other people is to talk about what they want and show them how to get it.

Become genuinely interested in other people.

So the only way on earth to influence other people is to talk about what they want and show them how to get it.

It took me years and cost me countless thousands of dollars in lost business before I finally learned that it doesn't pay to argue, that it is much more profitable and much more interesting to look at things from the other person's viewpoint and try to get that person saying 'yes, yes.