Quotes about Impact

Marketerii nu realizeaz? lucruri mediocre pentru oameni mediocri. Ei determin? schimb?ri, ?i asta prin normalizarea unor comportamente noi.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

Sergey Brin, cofounder of Google, told me, "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned this the hard way). Most of all, marketing influences markets.

Work that matters for people who care is the shortest, most direct route to making a difference.

Those who seek out discomfort are able to make a difference!

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

Through your actions as a leader, you attract a tribe that wants to follow you. That tribe has a worldview that matches the message you're sending.

Art is what we call it when we're able to create something new that changes someone.

My teachers [ had the most impact in my life]. Of course, my father and grandfather, but after my family, my teachers.

You must keep a careful, correct perspective on life that this is not about me but about me serving my gift to the world.