Quotes about Perception

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell. Researchers

It isn't the whiskey they choose, it's the image.

Sound an alarm! Advertising, not deals, builds brands.

There is the great lesson of 'Beauty and the Beast, ' that a thing must be loved before it is lovable.

People don't believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves.

I have long held the opinion that the amount of noise that anyone can bear undisturbed stands in inverse proportion to his mental capacity and therefore be regarded as a pretty fair measure of it.

The highest type of intelligence, says Aristotle, manifests itself in an ability to see connections where no one has seen them before, that is, to think analogically.

What a splendid head, yet no brain.

The mind does not take its complexion from the skin.

My darkness has been filled with the light of intelligence, and behold, the outer day-lit world was stumbling and groping in social blindness.

In short, Clevinger was one of those people with lots of intelligence and no brains, and everyone knew it except those who soon found it out.