Quotes about Strategy

Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources. That's it.

REDO THE MISSION STATEMENT AND THE BUSINESS PLAN EVERY THREE MONTHS

There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.

Low price is the last refuge of a marketer who has run out of generous ideas.

The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.

What's a bootstrapper to do? You have to go where the other guys can't. Take advantage of what you have so that you can beat the competition with what they don't.

If you tell your competition your tactics, they'll steal them and it will cost you. But if you tell them your strategy, it won't matter. Because they don't have the guts or the persistence to turn your strategy into their strategy.

Sergey Brin, cofounder of Google, told me, "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

Science is organized knowledge. Wisdom is organized life. Football is four 15-minute quarters. Plus timeouts and commercials.

The basic problems facing the world today are not susceptible to a military solution.

Politics is like football if you see daylight, go through the hole.