Quotes about Problems

By talking about the problems our customers face, we deepen their interest in everything we offer.

The next phase of your marketing should enlighten them about how your products work to solve their problems.

Not having a clear call to action is the equivalent of telling customers you don't really believe in your product and don't think that product can solve their problems and change their lives.

What most brands miss, however, is that there are three levels of problems a customer encounters.

Our desire to avoid pain motivates us to seek a resolution to our problems.

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

Almost all companies try to sell solutions to external problems, but as we unfold the StoryBrand Framework, you'll see why customers are much more motivated to resolve their inner frustrations.

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.

Dwight Eisenhower said that from the beginning, his mother and father operated on an assumption that set the course of his life - that the world could be fixed of its problems if every child understood the necessity of their existence. Eisenhower's parents assumed, and taught their children, that if their children weren't alive, their family couldn't function.

Yahweh never promised that your life would be without problems. But meditate on what He has promised. Let it be your strength. God will never leave you or forsake you. He commands you not to be afraid, so to be fearful is to doubt God. And that is a sin.

When I remember the promises of God, I tap into the power of God. God's promises are always a perfect match for our problems. And our problem instigator the Devil—the lion—is no match for God's promises.

This tendency to avoid problems and the emotional suffering inherent in them is the primary basis of all human mental illness