Quotes about Consumers

I am persuaded that the church today has many more consumers than committed participants.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

If you set out to build the church, there is no guarantee you will make disciples. It is far more likely that you will create consumers who depend on the spiritual services that religious professionals provide.

The difference between being a church attender and a church member is commitment. Attenders are spectators from the sidelines; members get involved in the ministry. Attenders are consumers; members are contributors. Attenders want the benefits of a church without sharing the responsibility. They are like couples who want to live together without committing to a marriage.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

But nevertheless, no man who seeks liberation and light in solitude, no man who seeks spiritual freedom, can afford to yield passively to all the appeals of a society of salesmen, advertisers and consumers.

Marketing is a contest for people's attention.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.