Quotes about Pricing

What's the difference between beer nuts and deer nuts? Beer nuts are $1.50 and deer nuts are under a buck.

For online universities, like Liverpool and the University of Phoenix, if prices drop by 60%, they still make money. But for the vast majority of traditional universities, if the prices fall by 10%, they are bankrupt; they have no wriggle room.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Low price is the last refuge of a marketer who has run out of generous ideas.

The pharma pricing system was not built on the idea of consumer engagement. It was built... on market efficiencies. It was not built on the premise of consumerism.

At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable.

Now, Charlie, here's what you do: on this feature bin you put three for $1.00 panties, and on this one you put four for $1.00. And you put these nylons right in between the two of them. And then watch em sell.' And they did. Like crazy.

We've rejected the per-seat business model from day one. It's not because we don't like money, but because we like our freedom more! The problem with per-seat pricing is that it makes your biggest customers your best customers. With money comes influence, if not outright power.

Because money is currency and currency is energy, when you shrink down and lower your prices to accommodate someone, you're basically saying the equivalent of "I don't think you could grow and manifest the money you desire to work with me. I don't believe you're that powerful. I also don't think I have the right to charge what I'm worth or to make the decisions around here about what to charge.

At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.