Quotes about Resolution

And stories are all about conflict.

If we really want our business to grow, we should position our products as the resolution to an external, internal, and philosophical problem and frame the "Buy Now" button as the action a customer must take to create closure in their story.

Storybrand Principle Six: Every human being is trying to avoid a tragic ending.

What problem do you solve for customers? What will your customer's life look like if they buy your product? What consequences does your product help customers avoid?

It's the crossing of that distance that makes the story work.

Our desire to avoid pain motivates us to seek a resolution to our problems.

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

means seeing both sides of the story and working towards a mutually beneficial situation for everyone.

There can be no progress nor achievement without sacrifice, and a man's worldly success will be by the measure that he sacrifices his confused animal thoughts, and fixes his mind on the development of his plans, and the strengthening of his resolution and self-reliance.

But in a compromise, both people need to sacrifice something for the sake of the other person, and hopefully they'll both be happy with the outcome in the end. You're giving up being a pastor, but I'm not sure what exactly Caroline will be giving up.

Relationships often die not because of conversations that were had but rather conversations that were needed but never had.

Tackle issues not people. Am I trying to prove my point or improve the relationship?