Quotes about Value

This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don't care. Why? Because that information isn't helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind our cul-de-sac. So what do customers do when we blast a bunch of noise

Why start your one-liner by stating a problem? (1) Because the problem is the hook, (2) because the problem adds value to your product or service, and (3) because stating the problem is a great way to be remembered in your customer's mind.

Where some companies would simply mention they have a maintenance package, this company is "adding perceived value" to that package by listing other benefits the package gets me.

By using words, we just raised the perceived value of our products and gave our customer a much better deal.

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

What is the physical, tangible thing you are selling?

If somebody buys what you offer, how will it make their lives better?

Starbucks was delivering more value than just coffee; they were delivering a sense of sophistication and enthusiasm about life.

Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.

It's not that bad, Don. Don't worry. It's just that for some reason, you are letting this girl name you." "What do you mean, name me?" "Well, you are letting her decide your value, you know. Your value has to come from God. And God wants you to receive His love and to love yourself too.

We must show people the cost of not doing business with us.

Each step of the plan should have a few words that discuss the benefits for the customer.