Quotes about Product

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

A "prospect" has a need for the product, a possible desire to own that product, and the financial capacity to implement that decision. You "spend" time with suspects; you "invest" time with prospects.

Football is a product, and you can package it anyway you want to.

I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?

Gal. 5:22—23). When this relationship is intact, the product in our lives will be righteousness (Rom. 6:16), and the by-product of righteousness is happiness. Happiness is an elusive thing and will never be found when pursued directly; but it springs into being as one pursues the knowledge of God and as his righteousness is realized in us.