Quotes about Change

Not having a clear call to action is the equivalent of telling customers you don't really believe in your product and don't think that product can solve their problems and change their lives.

When a story demands transformation, you are much more likely to transform.

Our 'behavior' will not be changed long with self-discipline, but fall in love and a human will accomplish what he never thought possible. The laziest of men will swim the English channel to win his woman. I think what Rick said is worth repeating that by accepting God's love for us, we fall in love with Him, and only then do we have the fuel we need to obey.

Transformation is natural. None of us look the same as we did when we were babies, and when we are old, we'll look very different than we did when we were middle aged. Things that are healthy and alive change. The converse is also true: things that are dead do not change. A rock does not change because a rock is not alive.

Every human being is on a transformational journey.

Once you know what it takes to live a better story, you don't have a choice.

Simply turning our focus to the customer and offering them a heroic role in a meaningful story is enough to radically change the way we talk about, and even do, business.

His conclusion was that the human body displayed physical evidence that we are not the same person we were when we were kids, or even a season before. He said we think we are the same person, but we aren't. "People get stuck, thinking they are one kind of person, but they aren't.

And I found myself wanting even better stories. And that's the thing you'll realize when you organize your life into the structure of story.

Change only comes when we face the difficulty of reality head-on. Fantasy changes nothing, which is why, once we're done fantasizing, it feels like a bankrupt story.

What else changes a person but the living of a story? And what is a story but the wanting for something difficult and the willingness to work for it?

You put your characters through hell. You put them through hell. That's the only way we change.