Quotes about Backstory

Remember what we said earlier: for something to qualify as news, there has to be (1) an announcement of an event that has happened; (2) a larger context, a backstory, within which this makes sense; (3) a sudden unveiling of the new future that lies ahead; and (4) a transformation of the present moment, sitting between the event that has happened and the further event that therefore will happen. That is how news works. It is certainly how the early Christian good news worked:

Without knowing it, the subconscious is always categorizing and organizing information, and when we talk publicly about our company's random backstory or internal goals, we're positioning ourselves as the chairs, not the exits.