Quotes about Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.