Quotes about Influence

The status quo doesn't shift because you're right. It shifts because the culture changes. And the engine of culture is status.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

Faced with an infinite number of choices, many people pick the market leader.

The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services.

alternative to planning on late is to initiate before it's required, to ship before deadline, to put the idea out there before the crisis hits. This act of bravery actually gives you influence, leverage, and control in a way that planning on late never can. Dandelion

Bloggers around the world are discovering that it's cheaper and faster and more effective to build their own media channels than it is to waste time arguing with the old ones.

Have you ever heard of Gmail? Ever used it? If so, it's not because Gmail ran a lot of TV ads (they didn't). It's because the manifesto of free email got to you.

When you meet someone, you need to have a superpower.

Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another . . . so they follow.

Your best customers become your new salespeople.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.