Quotes about Perspective

No one has a transparent view of the world. In fact, we all carry around a personal worldview—the biases and experiences and expectations that color the way we perceive the world.

What we're seeing is that fundamentalism really has nothing to do with religion and everything to do with an outlook, regardless what your religion is.

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

Bullet points are not the point.

Sooner or later, each of us becomes (for a while) the kind of person who believes in the reptile people that control the earth. We're seeking our own little pocket of uniqueness.

Empathy is at the heart of marketing People don't believe what you believe. They don't know what you know. They don't want what you want. It's true, but we'd rather not accept this. Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours. Everyone has noise in their heads.

When you meet someone, you need to have a superpower.

Based on who they are and what they want and what they know, everyone is right. Every time.

Theodore Levitt famously said, "People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole." The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes.

It should be called "a culture" or "this culture," because there is no universal culture, no "us" that defines all of us.

My friend Jon likes it when an airplane hits heavy turbulence. His insight is worth sharing. "The odds of a plane crashing from turbulence are essentially zero, so I sit and enjoy it. It's like a ride at an amusement park.

Try not to get caught up in the echo chamber. That is probably the toughest thing when you are trying to break out and do something original.