Quotes about Journey

Once an ambition has been decided, a positive turn is an event that moves the protagonist closer to the ambition, and a negative turn moves the protagonist away from his ambition.

Pave a path for the customer and they will follow it.

Before knowing what the hero wants, the audience has little interest in her fate.

Once you know what it takes to live a better story, you don't have a choice.

The idea is that you place a gap between a character and what they want.

A good movie has memorable scenes, and so does a good life.

It's the crossing of that distance that makes the story work.

And I found myself wanting even better stories. And that's the thing you'll realize when you organize your life into the structure of story.

The only two motivations a hero has in a story are to escape something bad or experience something good.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

I wonder if what might help couples build great families is to pick a place for their family to go and then hit the gas, to work toward their vision and build it out. Relationships have a way of stabilizing when in motion. Until then, they just feel like a road trip to nowhere.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.