Quotes about Desire

Unless we identify something our customer wants, they will never feel invited into the story we are telling.

A story starts with a hero who wants something. And then the question becomes: Will the hero get what she wants?

Before knowing what the hero wants, the audience has little interest in her fate.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

The idea is that you place a gap between a character and what they want.

Our desire to avoid pain motivates us to seek a resolution to our problems.

The answer is no, at least not yet. Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

After all, the purpose of negative stakes in a story is to contrast with the happy ending we all want to experience.

I'm convinced every person has a longing that will never be fulfilled and it's our job to let it live and breathe and suffer within it as a way of developing our character.

Some people think of it as the longing for God, and I think they're on to something. In my opinion, though, that longing will never be satisfied in our lifetime. In other words, I'm convinced every person has a longing that will never be fulfilled and it's our job to let it live and breathe and suffer within it as a way of developing our character.

What else changes a person but the living of a story? And what is a story but the wanting for something difficult and the willingness to work for it?

Why are we so restless? Because ice cream is distracting but not fulfilling. Because alcohol offers a fabricated sense of peace. Because lust is not love.