The pre-bite dopamine blast you're now getting is the promise of more bliss, and the post-bite drop in dopamine is, in a way, the breaking of the promise—or, at least, it's a kind of biochemical acknowledgment that there was some overpromising. To the extent that you bought the promise—anticipated greater pleasure than would be delivered by the consumption itself—you have been, if not deluded in the strong sense of that term, at least misled.
- Robert Wright