Quotes about Growth

When a story demands transformation, you are much more likely to transform.

What I mean is, if we aren't learning, we are forgetting, if we aren't getting smart, we are becoming dull. The latest statistic is that the average American watches 1,456 hours of television a year but only reads three books. So if it's true that readers are leaders, and the more you read the further you advance, then there isn't a lot of competition.

Transformation is natural. None of us look the same as we did when we were babies, and when we are old, we'll look very different than we did when we were middle aged. Things that are healthy and alive change. The converse is also true: things that are dead do not change. A rock does not change because a rock is not alive.

Perhaps if we stop reducing the text to formulas for personal growth, we can read it as stories of imperfect humans having relations with a perfect God and come to understand the obvious message He is communicating to mankind.

If we really want our business to grow, we should position our products as the resolution to an external, internal, and philosophical problem and frame the "Buy Now" button as the action a customer must take to create closure in their story.

Finally, when I finished rambling, he said, "Don, all relationships are teleological." I asked him what the word teleological meant. "It means they're going somewhere," Al said. "All relationships are living and alive and moving and becoming something.

Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.

I worried this course was going to be a waste of time. I was wrong. I made more progress in six hours than I've made in ten years.

Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.

Every human being is on a transformational journey.

Once an ambition has been decided, a positive turn is an event that moves the protagonist closer to the ambition, and a negative turn moves the protagonist away from his ambition.

Once you know what it takes to live a better story, you don't have a choice.