When I was a kid, I got really great advice from someone who is so important to me and someone who I respect so much, and they told me, 'Don't do too many endorsements. Don't throw your name on things; think of your longevity.'
- Drew Barrymore
Paid product endorsements, especially by real or purported experts, constitute a steady rainfall of deception. They betray contempt for the intelligence of their customers. They introduce an insidious corruption of popular attitudes about scientific objectivity.