Quotes about Persuasion

Whoever can do as he pleases, commands when he entreats.

To impress the idea of power on others, they must be made in some way to feel it.

Prayer is not an argument with God to persuade him to move things our way, but an exercise by which we are enabled by his Spirit to move ourselves his way.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Aldous Huxley, who was once a copywriter, said, 'It is easier to write ten passably effective sonnets than one effective advertisement.' You cannot bore people into buying your product. You can only interest them in buying it.

Advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.

Queen Victoria complained that Gladstone talked to her as if he were addressing a public meeting. She preferred Disraeli, who talked to her like a human being. When you write copy, follow Disraeli's example.

It is often charged that advertising can persuade people to buy inferior products. So it can — once. But the consumer perceives that the product is inferior and never buys it again. This causes grave financial loss to the manufacturer, whose profits come from repeat purchases. The best way to increase the sale of a product is to improve the product.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

People don't believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves.

You can attract more bees with a spoonful of sugar than a cupful of vinegar.

You can see it with social media and things like that, back in the day it was harder to convince people that the police are wrong, which sounds crazy, but that's how it was back then.