Quotes about Persuasion

The most powerful tool we can use to organize information so people don't have to burn very many calories is story.

What is distinctive and engaging about Jesus is not the novel things he says but the way he says things. He is creative not so much because he says things that are completely new but because he speaks with such authority.

I believe so much in the power of performance I don't want to convince people. I want them to experience it and come away convinced on their own.

Beauty is the arrowhead of evangelization, the point with which the evangelist pierces the minds and hearts of those he evangelizes.

My opinion, my conviction, gains immensely in strength and sureness the minute a second mind as adopted it.

Tantum religio potuit suadere malorum!

If you convey to a woman that something ought to be done, there is always a dreadful danger that she will suddenly do it.

When she visited me in New York during her sixties and seventies, she always told taxi drivers that she was eighty years old ("so they will tell me how young I look"), and convinced theater ticket sellers that she had difficulty in hearing long before she really did ("so they'll give us seats in the front row").

Nobody wants his cause near as bad as he wants to talk about his cause.

History is Force dressed up.

In the end, people are persuaded not by what we say, but by what they understand.

Bait, no matter how big, is useless if fish do not desire it.