Quotes about Readership

Says John Updike, 'Serifs exist for a purpose. They help the eye pick up the shape of the letter. Piquant in little amounts, sanserif in page-size sheets repels readership as wax paper repels water; it has a sleazy, cloudy look.

Creative life should be more than preaching to the converted, more than going for a core audience of 100,000 people. It should be taking risks, challenging the readership and having enough faith in one's own talent and craft to take readers on that ride.