Quotes about Clarity

That 'simple desire' to share something meant that we could enter the world of language without words, where everything is always clear and there is no danger of being misinterpreted.

It now seemed to me that all my other guesses had been only self-pleasing dreams spun out of my wishes, but now I was awake.

In life, and in basketball, if you lay the truth out there, people don't have to guess.

The real voice is stiller and smaller and seems to know, without confusion, the difference between right and wrong and the subtle delineation between the beautiful and profane. It's not an agitated voice, but ever patient as though it approves a million false starts. The voice I am talking about is a deep water of calming wisdom.

Passion about nothing is like pouring gasoline in a car without wheels. It isn't going to lead anybody anywhere.

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

Look, you guys are running around like monkeys trying to get people to clap, but people are fallen, they are separated from God, so they have no idea what is good or bad, worthy to be judged or set free, beautiful or ugly to begin with. Why not get your glory from God? Why not accept your feelings of redemption because of His pleasure in you, not the fickle and empty favor of man? And only then will you know who you are.

Financial advisory may offer "A path to a better future" without realizing that could be confused for a gym, a college, a church, or just about anything else.

The key here is to be direct. You don't want to be passive, because being passive communicates weakness. In this e-mail you are clearly making an offer. The formula might look like this:

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

A good story takes a series of random events and distills them into the essence of what really matters.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data.