Quotes about Loyalty

Do you realize the cost they paid when they surrendered to their new Lord? No money, no job, no understandable future. They had just hurt the one person they had been trained all their lives to honor and whom they never wanted to bruise—their father. They left him to finish the fishing. They left him with no inheritance. But something in their hearts said, "Go." So they left all they knew to become something that their minds could not comprehend.

All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.

Yet somehow it's still frequently seen as heroic to sacrifice yourself, your health, and even your ability to do your job just to prove your loyalty to THE MISSION. Fuck the mission. No mission (in business, anyway) is worthy of such dire personal straits.

I disagree, but let's commit.

We're willing to loase some customers if it means that others love our products intensely. That's our line in the sand.

Having an enemy gives you a great story to tell customers, too. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that's a good way to get people to take notice.

Companies need to be true to a type of customer more than a specific individual customer with changing needs.

So build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that's valuable and you'll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.

You should know that people will come back for more. If you're not confident about that, you haven't created a strong enough product.

Last, this great "mountain of friendship" will also become for you a place of refuge.

The very good people did not convince me; I felt they'd never been tempted. But you knew; you understood; you felt the world outside tugging at one with all its golden hands - and you hated the things it asked of one; you hated happiness bought by disloyalty and cruelty and indifference. That was what I'd never known before - and it's better than anything I've known.

The worst of doing one's duty was that it apparently unfitted one for doing anything else.