Quotes about Leadership

Nearly every human being is looking for a guide (or guides) to help them win the day.

Here's a thing I've noticed: the greatest leaders, the ones who impact the world the most, are somehow able to turn the other cheek. It's as though they believe so solidly in love, so robustly in forgiveness, they have the ability to forgive and even love those who attack them.

Customers trust a guide who has a plan.

If you believe something, passionately, people will follow you. People hardly care what you believe, as long as you believe something. If you are passionate about something, people will follow you because they think you know something they don't, some clue to the meaning of the universe.

Stew Friedman at the Wharton School puts it, defining a "compelling image of an achievable future,"1 leaders captivate the imaginations of their audiences.

When we demonstrate empathy and authority, our customer instantly recognizes we are the person who can help them win the day.

What I mean is, if we aren't learning, we are forgetting, if we aren't getting smart, we are becoming dull. The latest statistic is that the average American watches 1,456 hours of television a year but only reads three books. So if it's true that readers are leaders, and the more you read the further you advance, then there isn't a lot of competition.

Pave a path for the customer and they will follow it.

When looking for a guide, a hero trusts somebody who knows what they're doing. The guide doesn't have to be perfect, but the guide needs to have serious experience helping other heroes win the day.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

The strategy she recommends to her clients is simple: when giving a speech, position yourself as Yoda and your audience as Luke Skywalker

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.