Quotes about Communication
My brother Francis wrote a letter in Greek to the headmasters of private schools, selling cooking stoves. When some wrote back that they could not read Greek, he sent them another letter — in Latin. This produced orders.
— David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.
— David Ogilvy
Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.
— David Ogilvy
Sound an alarm! Advertising, not deals, builds brands.
— David Ogilvy
On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered
— David Ogilvy
Having gratitude and not expressing it is like wrapping a gift and not deliver it.
— Thomas Monson
Marriage is more about work than about divine luck, more about finding someone to love than about finding someone to meet your own laundry list of personal needs.
— Mark Gungor
Lifting lives, 140 characters at a time.
— Germany Kent
People don't believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves.
— Seth Godin
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
— David Ogilvy
Gossip bespeaks either a vacant mind or one that entertains jealousy or envy.
— David O. McKay
Coming closer to home, there is so much of jealousy, pride, arrogance, and carping criticism; fathers who rise in anger over small, inconsequential things and make wives weep and children fear.
— Gordon Hinckley