It's no wonder I hid from the world. It's no wonder parties made me tired or I got exhausted after I spoke. It's no wonder criticism made me angry or I overreacted to failure. I think the part of me I sent out to interact with the world was, in some ways, underdeveloped, still trying to be bigger and smarter as a measure of survival.

If I learned anything from thinking about my father, it's that there is a force in the world that doesn't want us to live good stories. It doesn't want us to face our issues, to face our fear and bring something beautiful into the world. I guess what I am saying is, I believe God wants us to create beautiful stories, and whatever it is that isn't God wants us to create meaningless stories, teaching the people around us that life just isn't worth living.

A story is a character who wants something and overcomes conflict to get it.

Not having a clear call to action is the equivalent of telling customers you don't really believe in your product and don't think that product can solve their problems and change their lives.

It's true that while ambition creates fear, it also creates the story.

If we really want our business to grow, we should position our products as the resolution to an external, internal, and philosophical problem and frame the "Buy Now" button as the action a customer must take to create closure in their story.

I'm on my feet all day at work, so by 5:00 p.m. my lower back is usually aching. I wore XYZ shoes for the first time, and by 5:00 p.m. I felt like I could do another shift without blinking. I haven't felt this good in ten years.

A story starts with a hero who wants something. And then the question becomes: Will the hero get what she wants?

Life is a game of statistics. There are no guarantees, but the more positive effort you put in, the more likely you will be to win.

Finally, you ask them to make a commitment with a sales email sequence.

After you have listed the top five excuses, craft a sentence or two that overcomes each objection.

that, you have to leave your comfort zone.