And once you know what it takes to live a better story, you don't have a choice. Not living a better story would be like deciding to die, deciding to walk around numb until you die, and it's not natural to want to die.

To know there is a better story for your life and to choose something other is like choosing to die.

People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.

If you believe something, passionately, people will follow you. People hardly care what you believe, as long as you believe something. If you are passionate about something, people will follow you because they think you know something they don't, some clue to the meaning of the universe.

Without knowing it, the subconscious is always categorizing and organizing information, and when we talk publicly about our company's random backstory or internal goals, we're positioning ourselves as the chairs, not the exits.

You put something on the page," he said. "Your life is a blank page. You write on it".

A good story takes a series of random events and distills them into the essence of what really matters.

Before knowing what the hero wants, the audience has little interest in her fate.

Once you know what it takes to live a better story, you don't have a choice.

The idea is that you place a gap between a character and what they want.

It's the crossing of that distance that makes the story work.

And I found myself wanting even better stories. And that's the thing you'll realize when you organize your life into the structure of story.